Partnerships // MBC Promotions - Partnerships and Beyond

Partnerships

Partners Secured:

It was monkey madness in nearly 10,000 stores across the country with 180 million branded banana stickers that displayed the loveable monkey characters from Super Monkey Ball Step & Roll in support of the game launch. The stickers included a call out to visit Chiquita's website which hosted the 'Super Bananza' sweepstakes!

TEKKEN®6

Partners Secured:

	National in-store promotion at 1,400+ Foot Locker locations, sweepstakes and gift-with-purchase programs, in-store TV, heavy online support including a trivia game and more!
	Promotion support at 1,000+ Church's Chicken restaurants, which included the distribution of 4 million branded Tekken®6 cups and signage displays! A $10,000 Sweepstakes give-away drew heavy traffic (over 100% increase) to the Church's Chicken website, as well as an online Tekken®6 game.

NBA 2K10

Partners Secured:

Signage in 1,400+ U.S. Foot Locker locations, including leaselines, magnet signs, and wall plaques displayed with the basketball shoes! The in-store TV network rotated a Kobe Bryant (star of NBA 2K10) shout-out and game footage. Online support provided consumers a chance to enter the Sweepstakes to win a trip to the NBA All-Star Weekend in Dallas, TX with tickets to events and VIP treatment!

ACTIVE LIFE: OUTDOOR CHALLENGE

Partners Secured:

	Instant-Win Promotions on 3 Million Packs, reaching the primary target of moms and children.
	Gift-With-Purchase traffic driver, a great way to connect with kids!
	Driving home the healthy messaging with Robeks Get Active Sweepstakes -- Trip to Yosemite giveaway.

PRO EVOLUTION SOCCER / WINNING ELEVEN SERIES

Partners Secured:

	30,000 entries generated due to 1.5 million bottle on-pack branding.
	Over 50,000 game demos distributed via national Champs retail and online promotions.
	Bartered national media with the #1 Premium Soccer cable network, with over 200 spots aired in 210 DMAs!
	150,000 game demos distributed within the #1 athletic retail chain in the United States! Unprecedented media results at over 5,000 spots worth $665,000.